{"product_id":"dr-fixit-301-pidicrete-urp","title":"Dr. Fixit 301 Pidicrete URP SBR Latex","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Dr. Fixit (Pidilite Industries Ltd.)\u003c\/p\u003e \u003cdiv class=\"key-benefits\" style=\"background-color: #e8f4fd; padding: 15px; border-left: 4px solid #2196f3; margin: 15px 0; border-radius: 5px;\"\u003e \u003cp\u003e\u003cstrong\u003eSBR Latex Universal Repair Polymer\u003c\/strong\u003e - Modified styrene butadiene latex bonding agent for concrete repairs, waterproofing, and structural bonding with superior adhesion and flexibility.\u003c\/p\u003e \u003c\/div\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eBase Technology:\u003c\/strong\u003e Modified styrene butadiene (SBR) latex polymer system\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eMulti-Purpose Applications:\u003c\/strong\u003e Concrete repairs, waterproofing coatings, and bonding agent\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSuperior Bonding:\u003c\/strong\u003e Bonds strongly to old \u0026amp; new concrete, masonry, and plasters\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eShrinkage Control:\u003c\/strong\u003e Reduces shrinkage and prevents cracking in repair mortars\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAbrasion Resistance:\u003c\/strong\u003e Improves surface hardness and prevents dust generation\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eStandards Certified:\u003c\/strong\u003e Meets BS 6319 Part 2:1983 \u0026amp; ASTM C 190-85 requirements\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eReady-to-Use:\u003c\/strong\u003e Liquid consistency, no mixing required\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAppearance:\u003c\/strong\u003e Milky white, translucent, free-flowing liquid\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePack Sizes:\u003c\/strong\u003e 1kg and 5kg options\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eComprehensive Application Coverage\u003c\/h3\u003e \u003cdiv class=\"application-chart\"\u003e \u003cp\u003e\u003cimg alt=\"Dr Fixit 301 Pidicrete URP coverage chart showing application ratios for waterproofing coating, mortar modifier and bonding agent applications\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/Screenshot_2024-08-27_at_7.37.19_PM.png?v=1724767654\" width=\"550\" height=\"246\"\u003e\u003c\/p\u003e \u003c\/div\u003e \u003ch4 style=\"color: #856404; margin-top: 0;\"\u003eCoverage Specifications:\u003c\/h4\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eWaterproofing Coating:\u003c\/strong\u003e 2.0 - 2.2 m²\/kg in 2 coats\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eMortar Modifier:\u003c\/strong\u003e 6-7.5 kg per 50kg cement bag\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eBonding Agent:\u003c\/strong\u003e 4.2 - 4.5 m²\/kg per coat\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eProduct Description\u003c\/h2\u003e \u003cp\u003eExperience the ultimate in concrete repair and waterproofing technology with \u003cstrong\u003eDr. Fixit 301 Pidicrete URP (Universal Repair Polymer)\u003c\/strong\u003e - the professional-grade SBR latex bonding system that revolutionizes how you approach structural repairs and waterproofing challenges. Based on advanced modified styrene butadiene latex technology, this versatile liquid polymer transforms ordinary cement into high-performance repair mortars, waterproof coatings, and structural bonding agents.\u003c\/p\u003e \u003cp\u003eUnlike conventional bonding agents, Pidicrete URP's sophisticated polymer chemistry creates a flexible, durable matrix that moves with your structure while providing exceptional adhesion to both old and new concrete surfaces. Its proven ability to reduce shrinkage, prevent cracking, and eliminate dust generation makes it the preferred choice for architects, contractors, and engineers across India's most demanding construction projects.\u003c\/p\u003e \u003ch3\u003eAdvanced SBR Latex Technology\u003c\/h3\u003e \u003cdiv class=\"tech-features\"\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003e \u003cstrong\u003ePolymer Type:\u003c\/strong\u003e Carboxylated styrene butadiene copolymer emulsion\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSolid Content:\u003c\/strong\u003e 44±1% ensuring high polymer concentration\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eAdhesion Strength:\u003c\/strong\u003e \u0026gt;3.5 N\/mm² (ASTM C882) - exceeds industry standards\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFlexural Enhancement:\u003c\/strong\u003e Significantly improves mortar flexibility and crack resistance\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHydrolysis Resistance:\u003c\/strong\u003e Maintains performance under wet conditions\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003epH Range:\u003c\/strong\u003e 7.5-9.5 - compatible with all cement types\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3\u003eComprehensive Application Areas\u003c\/h3\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eConcrete Structure Repairs:\u003c\/strong\u003e Spalled concrete of floors, columns, beams, chajjas, slabs, and parapets\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWaterproofing Applications:\u003c\/strong\u003e Small roof terraces, sunken toilet areas, bathrooms, lift pits, and balconies\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eStructural Bonding:\u003c\/strong\u003e New concrete to old concrete, masonry stonework, and plastering applications\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eCladding Works:\u003c\/strong\u003e Fixing\/re-fixing of slip bricks, tiles, natural stone, and marble installations\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eExternal Rendering:\u003c\/strong\u003e Weather-resistant and frost-resistant exterior finishes\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIndustrial Applications:\u003c\/strong\u003e Liquid tanks, effluent tanks, car decks, and walkways\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSpecialized Coatings:\u003c\/strong\u003e Undercoat for chemical-resistant floors and top rendering systems\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Modified styrene butadiene latex emulsion\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBase Chemistry:\u003c\/strong\u003e Carboxylated styrene butadiene copolymer\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAppearance:\u003c\/strong\u003e Milky white, translucent liquid\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSpecific Gravity:\u003c\/strong\u003e 1.01 ± 0.02 kg\/liter\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003epH Value:\u003c\/strong\u003e 7.5 - 9.5 (alkaline stable)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSolid Content:\u003c\/strong\u003e 44 ± 1% by weight\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eViscosity:\u003c\/strong\u003e Free-flowing liquid consistency\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePot Life:\u003c\/strong\u003e Minimum 2 hours when mixed with cement (1:1.5 ratio)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBond Strength:\u003c\/strong\u003e \u0026gt;3.5 N\/mm² (ASTM C882)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWater Permeability:\u003c\/strong\u003e Nil at 5 bar pressure (EN 12390-8)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCompressive Strength:\u003c\/strong\u003e \u0026gt;20 N\/mm² at 28 days (ASTM C109)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFlexural Strength:\u003c\/strong\u003e \u0026gt;4 N\/mm² at 28 days (ASTM C348)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAdhesion to Concrete:\u003c\/strong\u003e \u0026gt;0.5 N\/mm² (ASTM D 7234)\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 24 months in original sealed containers\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eStandards Compliance:\u003c\/strong\u003e BS 6319 Part 2:1983 \u0026amp; ASTM C 190-85\u003c\/p\u003e \u003ch3\u003eMulti-Application Performance Benefits\u003c\/h3\u003e \u003cdiv class=\"performance-benefits\" style=\"background-color: #d4edda; padding: 15px; border: 1px solid #c3e6cb; border-radius: 5px; margin: 15px 0;\"\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003e \u003cstrong\u003eEnhanced Adhesion:\u003c\/strong\u003e Superior bonding to concrete, masonry, stone, and cementitious surfaces\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eCrack Resistance:\u003c\/strong\u003e Polymer modification prevents shrinkage cracking and thermal movement\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eWaterproof Barrier:\u003c\/strong\u003e Creates impermeable membrane when used as coating system\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDurability Enhancement:\u003c\/strong\u003e Increases wear resistance under mechanical and traffic loads\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eChemical Resistance:\u003c\/strong\u003e Protects against chloride penetration and carbonation\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDust Elimination:\u003c\/strong\u003e Hardens surface and prevents dusting of concrete floors\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3\u003eProfessional Application Methods\u003c\/h3\u003e \u003cdiv class=\"application-method\"\u003e \u003ch4 style=\"color: #1565c0; margin-top: 0;\"\u003e1. As Waterproofing Coating:\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eMix Ratio:\u003c\/strong\u003e URP:Water:Cement = 1:4:8 (by weight)\u003c\/p\u003e \u003cul style=\"margin-bottom: 10px;\"\u003e \u003cli\u003eClean substrate thoroughly, remove loose particles and contaminants\u003c\/li\u003e \u003cli\u003eApply first coat: Mix ratio as above, brush apply uniformly\u003c\/li\u003e \u003cli\u003eAllow 4-6 hours drying between coats\u003c\/li\u003e \u003cli\u003eApply second coat in cross direction for complete coverage\u003c\/li\u003e \u003cli\u003eCure for 24-48 hours with intermittent water spraying\u003c\/li\u003e \u003c\/ul\u003e \u003ch4 style=\"color: #1565c0;\"\u003e2. As Bonding Agent:\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eMix Ratio:\u003c\/strong\u003e URP:Cement = 1:2 (by weight)\u003c\/p\u003e \u003cul style=\"margin-bottom: 10px;\"\u003e \u003cli\u003ePrepare substrate surface by mechanical cleaning\u003c\/li\u003e \u003cli\u003eMix URP with cement to form creamy paste\u003c\/li\u003e \u003cli\u003eApply bonding coat with stiff brush in thin, uniform layer\u003c\/li\u003e \u003cli\u003ePlace repair mortar\/concrete while bonding coat is still tacky\u003c\/li\u003e \u003c\/ul\u003e \u003ch4 style=\"color: #1565c0;\"\u003e3. As Mortar Modifier:\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eDosage:\u003c\/strong\u003e 6-7.5 kg URP per 50kg cement\u003c\/p\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003eAdd URP to gauging water before mixing with cement and sand\u003c\/li\u003e \u003cli\u003eMix thoroughly for 3-5 minutes in mechanical mixer\u003c\/li\u003e \u003cli\u003eApply modified mortar within pot life (2 hours)\u003c\/li\u003e \u003cli\u003eMaintain moist curing for optimal strength development\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3\u003eEconomic \u0026amp; Performance Advantages\u003c\/h3\u003e \u003cdiv class=\"economic-benefits\"\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003e \u003cstrong\u003eCost-Effective Solution:\u003c\/strong\u003e Single product serves multiple applications reducing inventory\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eLong-Term Durability:\u003c\/strong\u003e Prevents costly re-repairs and maintenance cycles\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eLabor Efficiency:\u003c\/strong\u003e Easy application reduces installation time and costs\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eMaterial Optimization:\u003c\/strong\u003e Improves cement utilization and reduces waste\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePerformance Reliability:\u003c\/strong\u003e Consistent results reduce project risks and warranty claims\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3\u003eWhy Choose Pidicrete URP for Bangalore Construction?\u003c\/h3\u003e \u003cdiv class=\"bangalore-advantage\"\u003e \u003cp\u003e\u003cstrong\u003eEngineered for Indian Conditions:\u003c\/strong\u003e Bangalore's unique climate challenges require professional-grade polymer solutions that perform consistently.\u003c\/p\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003e \u003cstrong\u003eMonsoon Performance:\u003c\/strong\u003e Waterproof coatings withstand 200mm+ daily rainfall intensity\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eTemperature Stability:\u003c\/strong\u003e Maintains flexibility through 15-35°C seasonal variations\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eHumidity Resistance:\u003c\/strong\u003e SBR technology performs reliably in 80%+ humidity conditions\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eStructural Movement:\u003c\/strong\u003e Accommodates building settlements common in developing areas\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePollution Resistance:\u003c\/strong\u003e Protects against urban environmental degradation\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eQuality Assurance:\u003c\/strong\u003e International standards ensure consistent performance\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003cdiv class=\"BeforeBuy-advantage\"\u003e \u003ch4 style=\"color: #0c5460; margin-top: 0;\"\u003e🚀 BeforeBuy Professional Advantage\u003c\/h4\u003e \u003cul style=\"margin-bottom: 0;\"\u003e \u003cli\u003e \u003cstrong\u003eProject Consultation:\u003c\/strong\u003e Mix design optimization for specific applications\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eQuality Assurance:\u003c\/strong\u003e Fresh stock with full traceability and batch certificates\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eBulk Project Support:\u003c\/strong\u003e Competitive pricing for large construction projects\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eRapid Delivery:\u003c\/strong\u003e 60-minute delivery across Bangalore construction sites\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e \u003col\u003e \u003cli\u003eReturn within 24 hours of delivery under the following conditions: \u003cul\u003e \u003cli\u003eDamaged or defective product\u003c\/li\u003e \u003cli\u003eWrong or missing product\u003c\/li\u003e \u003c\/ul\u003e \u003c\/li\u003e \u003cli\u003eProduct cannot be returned once used\u003c\/li\u003e \u003cli\u003eRefer to Refund Policy for details\u003c\/li\u003e \u003c\/ol\u003e","brand":"BeforeBuy","offers":[{"title":"1kg","offer_id":46479995830447,"sku":"DR-FIX-PID-301-URP-1KG","price":298.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":46479995863215,"sku":"DR-FIX-PID-301-URP-5kg","price":1295.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/2516\/9327\/files\/Dr._Fixit_301_Pidicrete_URP_SBR_Latex_1kg_7640908c-8034-4e40-b5b7-6e9851b2d152.webp?v=1768237755","url":"https:\/\/beforebuy.co.in\/products\/dr-fixit-301-pidicrete-urp","provider":"BeforeBuy","version":"1.0","type":"link"}